Privacy Policy

Last updated: 29 May 2026

PackLab operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with an appropriate shopping experience (the “Services”). PackLab is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use and disclose your information as described below.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been anonymised so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact details, including your name, address, billing address, shipping address, telephone number and email address.

Financial information, including credit or debit card numbers and financial account information, card payment information, financial account details, transaction details, payment method, payment confirmation and other payment information.

Account information, including your username, password, security questions, preferences and settings.

Transaction information, including items you view, add to your basket, add to your wishlist, purchase, return, exchange or cancel, as well as previous transactions.

Communications with us, including information you provide when communicating with us, for example when submitting an enquiry or dispute to customer support.

Device information, including information about your device, browser or network connection, IP address and other unique identifiers.

Usage information, including information about your interactions with the Services and how and when you use or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.

Automatically through the Services, including through your device when you use our products or services or visit our websites, and through cookies and similar technologies.

From our service providers, including where we engage them to provide certain technologies or services and they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, personalising and improving the Services. We use your personal information to provide the Services and perform our contract with you; process payments; fulfil orders; remember your preferences and items you are interested in; send account-related notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to submit reviews; and provide a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalise and improve the Services.

Marketing and advertising. We use your personal information for marketing and advertising purposes, including sending marketing, advertising and promotional communications by email, text message or post, and displaying online advertisements for products and services within our Services or on other websites. This may be based on products you have previously purchased or added to your basket and other activity within the Services.

Security and fraud prevention. We use your personal information to authenticate your account; provide a secure shopping and payment experience; detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or harmful activity; and protect public safety and our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password or other access details with anyone.

Communicating with you. We use your personal information to provide customer support, respond to your enquiries, provide effective services and maintain our business relationship with you.

Legal purposes. We use your personal information as required by applicable law or in response to valid legal processes, including requests from law enforcement or government authorities; to investigate or participate in legal claims, potential or ongoing litigation or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide services and marketing advertisements. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information for personalised advertising and marketing based on your online activity across different merchants and websites.
• When you request or authorise us to disclose certain information to third parties, for example in order to ship products to you or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; to comply with legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce our Terms of Service or policies; and to protect or defend the Services, our rights and the rights of our users or others.

Our Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

To provide and improve the Services, information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own.

In addition, to help protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information obtained through your interactions with our store, as well as interactions with other merchants and Shopify.

To provide these advanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights in relation to Shopify’s use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights you may have, please refer to Shopify’s Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights relating to your personal information through Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, or for the accuracy, completeness or reliability of information contained on them.

Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by third parties.

Our inclusion of such links does not imply endorsement of the content of those platforms or their owners or operators, except where expressly stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals below the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms may be defined under applicable law) personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

In addition, information you send to us may not be secure while in transit. We recommend that you use secure channels when communicating sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other contracts and policies.

Your Rights and Choices

Depending on where you live, you may have one or more of the rights described below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request where permitted by law.

Right of access / right to know. You may have the right to request access to the personal information we hold about you.

Right to deletion. You may have the right to request that we delete personal information we hold about you.

Right to correction. You may have the right to request that we correct personal information we hold about you.

Right to data portability. You may have the right to receive a copy of personal information we hold about you and, in certain circumstances and subject to certain exceptions, request that we transfer it to a third party.

Managing communication preferences. We may send you promotional emails. You can opt out of receiving these communications at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional communications, such as messages relating to your account or orders.

If you live in the United Kingdom or the European Economic Area, subject to restrictions and limitations under applicable local law, you may also have the following rights:

Right to object to or restrict processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent will not affect the lawfulness of processing carried out on the basis of your consent before it was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the details provided below.

For more information about how Shopify uses your personal information and the rights you may have, including rights relating to information processed directly by Shopify, you can visit:

https://privacy.shopify.com/en

You will not be discriminated against for exercising any of these rights.

Before processing your request, we may need to verify your identity where permitted by applicable law.

In accordance with applicable law, you may appoint an authorised agent to make requests on your behalf. Before accepting a request from an agent, we may require them to provide evidence that you have authorised them to act on your behalf, and we may ask you to verify your identity directly.

We will respond to your request within the timeframes required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection authority.

If you are located in the European Economic Area, you can find a list of the relevant data protection supervisory authorities through the appropriate European data protection resources.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

Where your personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms issued by the relevant UK authorities, unless the information is transferred to a country recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the updated Privacy Policy on the website, update the “Last updated” date and provide any notice required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us by email at:

info@trypacklab.com

For the purposes of applicable data protection laws, we are the data controller of your personal information.